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The Story of American Model Toys: Part 2

When Lionel decided to stand back and minimize its risks, American Model Toys' pioneering design and aggressive advertising helped AMT's passenger cars win acceptance in the O gauge market in 1950.
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Jack Ferris' innovative firm continued to remain a few steps ahead of Lionel in 1952 and 1953. Subscribers can read the complete story by downloading the PDF.

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